Online Learning in Schools of Business: The Impact of Strategy on Course Enrollments

Online education in schools of business is an ongoing, emerging practice. Strategic planning by institutions and programs seeks to identify the most relevant factors in providing the most effective online learning for students. This requires that schools of business figure out what factors positivel...

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Bibliographic Details
Published in:Journal of higher education theory and practice 2019, Vol.19 (5), p.48-57
Main Authors: Andrade, Maureen Snow, Miller, Ronald Mellado, Kunz, Michelle B, Ratliff, Janet M
Format: Article
Language:English
Subjects:
Academic Achievement
Business education
Distance learning
Educational Innovation
Educational leadership
Faculty Development
Higher Education
Learner Engagement
Learning Strategies
Online Courses
Online instruction
School Holding Power
Strategic planning
Teaching Methods
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Summary:Online education in schools of business is an ongoing, emerging practice. Strategic planning by institutions and programs seeks to identify the most relevant factors in providing the most effective online learning for students. This requires that schools of business figure out what factors positively and directly affect course enrollments. This research study surveyed deans of AACSB-accredited business schools to determine their online learning strategies and practices. The results of the survey and study support online education as a means to meet the increasing needs of a diverse and ever-changing student population both now and in the future.
ISSN:2158-3595
2158-3595
DOI:10.33423/jhetp.v19i5.2280