The role of stakeholders as a competitive advantage in the formulation of antiquity museum strategies in Egypt

Although competitive advantage is a business concept that helps an organisation outperform its competitors, this concept can be usefully applied to non-profit organisations such as museums since each possesses unique advantages. The research objective is to investigate all relevant stakeholders'...

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Bibliographic Details
Published in:Museum management and curatorship (1990) 2018-07, Vol.33 (4), p.365-381
Main Author: Elsorady, Dalia A.
Format: Article
Language:English
Subjects:
Arts management
capacity building
Competition
Competitive advantage
Historic artifacts
Lifelong learning
museum strategies
Museums
Stakeholders
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Summary:Although competitive advantage is a business concept that helps an organisation outperform its competitors, this concept can be usefully applied to non-profit organisations such as museums since each possesses unique advantages. The research objective is to investigate all relevant stakeholders' roles as a competitive advantage in the formulation of antiquity museums' strategies in Egypt. The author addresses three main stakeholder groups: visitors, governing and managing bodies, and community members. Visiting stakeholders' interests and roles in creating a competitive advantage are explored via questionnaires; semi-structured interviews are carried out with governing and community stakeholders groups; and an explanation of each unique role is clarified. Moreover, each stakeholder role that is in need of improvement is highlighted. Finally, stakeholders' proposals to improve their role in achieving a better competitive advantage are presented.
ISSN:0964-7775
1872-9185
DOI:10.1080/09647775.2018.1488221