THE APPLICATION OF TRIPLE BOTTOM LINE CONCEPT IN TOURISM WITH THE EMPHASIS ON THE HOTEL INDUSTRY

Economic restructuring and innovation are important measures for the tourism sector development, while progress strategies include the concepts of corporate governance and social responsibility. Research corpus on the components of corporate social responsibility in tourism for the Republic of Croat...

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Bibliographic Details
Main Authors: Bujan, Ivana, Kecek, Damira
Format: Conference Proceeding
Language:English
Subjects:
Alternative energy
Business metrics
Company structure
Corporate governance
Energy consumption
Environmental impact
Environmental protection
Hotels
Hotels & motels
Human capital
Local economy
Market positioning
Natural resources
Pollutants
Profits
Social responsibility
Sustainability
Sustainability reporting
Sustainable development
Tourism
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Summary:Economic restructuring and innovation are important measures for the tourism sector development, while progress strategies include the concepts of corporate governance and social responsibility. Research corpus on the components of corporate social responsibility in tourism for the Republic of Croatia is relatively modest. Therefore, the subject of this research is sustainability reports or social responsibility reports of the hotels on the economic, social and environmental components based on the Triple Bottom Line (TBL) concept. Hotels that included components of corporate social responsibility in their business are detected as well as methods for corporate social responsibility measuring. In this research the most common measures of the TBL concept in the Croatian hotel industry are identified. Furthermore, a comparison of qualitative and quantitative measures of each component of the TBL concept is given. Results of this research indicate that in corporate responsibility reporting large hotels are leading, because of their sufficient financial resources and human capital, i.e. employees who are familiar with the concepts of social responsibility.
ISSN:1849-6903
1849-6903