THE APPLICATION OF TRIPLE BOTTOM LINE CONCEPT IN TOURISM WITH THE EMPHASIS ON THE HOTEL INDUSTRY

• Main Authors: Bujan, Ivana, Kecek, Damira
• Format: Conference Proceeding
• Language: English
• Subjects: Alternative energy; Business metrics; Company structure; Corporate governance; Energy consumption; Environmental impact; Environmental protection; Hotels; Hotels & motels; Human capital; Local economy; Market positioning; Natural resources; Pollutants; Profits; Social responsibility; Sustainability; Sustainability reporting; Sustainable development; Tourism
• ISSN: 1849-6903; 1849-6903

Economic restructuring and innovation are important measures for the tourism sector development, while progress strategies include the concepts of corporate governance and social responsibility. Research corpus on the components of corporate social responsibility in tourism for the Republic of Croatia is relatively modest. Therefore, the subject of this research is sustainability reports or social responsibility reports of the hotels on the economic, social and environmental components based on the Triple Bottom Line (TBL) concept. Hotels that included components of corporate social responsibility in their business are detected as well as methods for corporate social responsibility measuring. In this research the most common measures of the TBL concept in the Croatian hotel industry are identified. Furthermore, a comparison of qualitative and quantitative measures of each component of the TBL concept is given. Results of this research indicate that in corporate responsibility reporting large hotels are leading, because of their sufficient financial resources and human capital, i.e. employees who are familiar with the concepts of social responsibility.