EFFECTIVENESS OF MANAGERIAL COMMUNICATION - EMPLOYEES' POINT OF VIEW

• Main Authors: Buljat, Karmen, Ivankovic, Jadranka
• Format: Conference Proceeding
• Language: English
• Subjects: 20th century; Communication; Customer satisfaction; Dictionaries; Drucker, Peter F; Employees; Human resources; Information management; Information overload; Libraries; Managerial skills; Managers; Metadata; Objectives; Organizational aspects; Productivity; Responsibilities; Society; Workforce planning; Working conditions
• ISSN: 1849-6903; 1849-6903

Communication is a process of exchanging thoughts, ideas and information between sender and receiver of information. Effective communication is crucial for achieving goals both; private as well as in business life. Managers in an organization are responsible for fulfilment of different tasks and functions simultaneously, and in order to deliver the results they depend on activating all human resources' available in the organization. Even thought, it seems so obvious, managers rarely pay appropriate attention to the quality of their internal communication. At the same time, in ICT sector, internal and external communication are gaining on importance, because of their contribution to the effective and efficient fulfilment of customers' needs and raising of customers' satisfaction. Roots of customer satisfaction is now more than ever connected to employees' satisfaction. In order to improve effectiveness of managerial communication employees' perception should be taken into account. The paper presents the results of the quantitative research conducted in 2018. In the survey, 101 respondents from the selected ICT company participated. The results showed that effective managerial communication influence overall employees' satisfaction, build interpersonal relationship and contribute to the creation of effective working environment. It also downsizes frustrations and information overload and enables managers to become more focused on organizational priorities; people development and fulfilment of organizational objectives. Therefore, investment in building managerial skills, especially effective communication can create significant benefits for the organization.