Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations

This study was undertaken to examine structural relationships between event quality, tourist satisfaction, place attachment, and behavioral intentions with emphasis on the mediating effects of tourist satisfaction and place attachment on relations between event quality and behavioral intentions in t...

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Bibliographic Details
Published in:Sustainability 2019-06, Vol.11 (11), p.3073
Main Authors: Jeong, Yunduk, Kim, Suk-Kyu, Yu, Jae-Gu
Format: Article
Language:English
Subjects:
Cultural heritage
Marketing
Olympic games
Quality
Researchers
Soccer
Social networks
Social responsibility
Studies
Tourism
Tourists
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Summary:This study was undertaken to examine structural relationships between event quality, tourist satisfaction, place attachment, and behavioral intentions with emphasis on the mediating effects of tourist satisfaction and place attachment on relations between event quality and behavioral intentions in the context of a small-scale recurring sporting event. Responses obtained from 350 attendees were collected and analyzed. Results showed positive impacts of (a) event quality, tourist satisfaction and place attachment on behavioral intentions, (b) event quality and tourist satisfaction on place attachment, and (c) event quality on tourist satisfaction, and demonstrated (d) tourist satisfaction and place attachment partially mediate relationships between event quality and behavioral intentions and that (e) place attachment partially mediates the relationship between tourist satisfaction and behavioral intentions.
ISSN:2071-1050
2071-1050
DOI:10.3390/su11113073