Loading…
testing the future: gender and technocapitalism in start-up India
In this article I examine how start-up capitalism recalibrates transnational ‘outsourcing’ or the work of so-called ‘cyber coolies’ to instead create labour as a site of innovation and experimental consumption. First, I draw on ethnographic fieldwork in India to theorise digital labour as a form of...
Saved in:
| Published in: | Feminist review 2019-11, Vol.123 (123), p.74-88 |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| cited_by | cdi_FETCH-LOGICAL-c331t-8c9f3fcb3191bc4ab45f0f90b49e4a7e7e249fd5eacd583a19ee39fd3c2217963 |
|---|---|
| cites | cdi_FETCH-LOGICAL-c331t-8c9f3fcb3191bc4ab45f0f90b49e4a7e7e249fd5eacd583a19ee39fd3c2217963 |
| container_end_page | 88 |
| container_issue | 123 |
| container_start_page | 74 |
| container_title | Feminist review |
| container_volume | 123 |
| creator | Gupta, Hemangini |
| description | In this article I examine how start-up capitalism recalibrates transnational ‘outsourcing’ or the work of so-called ‘cyber coolies’ to instead create labour as a site of innovation and experimental consumption. First, I draw on ethnographic fieldwork in India to theorise digital labour as a form of experimental mediation and temporal work oriented to the future. Second, I show how work is deeply embodied and centres on the racialised and gendered bodies of non-elite workers. Finally, I show how invitations to innovate with work processes encourage workers to cultivate attachments of love and care for the company that ultimately privatise affect and conceal class and labour hierarchies. Tracing employees’ experiences through a period of automation and layoffs, this article argues for an understanding of how precarious feminised work creates the conditions of possibility for postcolonial and transnational technocapitalism to flourish. |
| doi_str_mv | 10.1177/0141778919879740 |
| format | article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_2323378449</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>26871436</jstor_id><sage_id>10.1177_0141778919879740</sage_id><sourcerecordid>26871436</sourcerecordid><originalsourceid>FETCH-LOGICAL-c331t-8c9f3fcb3191bc4ab45f0f90b49e4a7e7e249fd5eacd583a19ee39fd3c2217963</originalsourceid><addsrcrecordid>eNp9j71LBDEQxYMouJ42VjbCgXU0k8nmo5TDU-HARuuQzSXnLXp7JtnC_95dVhQsrAbm_d6beYRcALsGUOqGgRiGNmC0MkqwA1KBkJIK1OyQVKNMR_2YnOTcMsaU5LIi5yXkst1t5uU1zGNf-hROyVF0bzmcfc8ZeVnePS8e6Orp_nFxu6IeEQrV3kSMvkEw0HjhGlFHFg1rhAnCqaACFyau6-D8utbowISAwwI956CMxBm5mnL3qfvohzds2_VpN5y0HDmi0kKYgWIT5VOXcwrR7tP23aVPC8yOze3f5oOFTpbsNuE39B_-cuLbXLr0k8-lViBQ4heTcF_n</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2323378449</pqid></control><display><type>article</type><title>testing the future: gender and technocapitalism in start-up India</title><source>International Bibliography of the Social Sciences (IBSS)</source><source>SAGE:Jisc Collections:SAGE Journals Read and Publish 2023-2024: Reading List</source><source>JSTOR Archival Journals and Primary Sources Collection</source><source>Social Science Premium Collection</source><source>Politics Collection</source><source>Sociology Collection</source><source>Worldwide Political Science Abstracts</source><source>ProQuest One Literature</source><source>Humanities Index</source><source>Sociological Abstracts</source><source>Art, Design & Architecture Collection</source><creator>Gupta, Hemangini</creator><creatorcontrib>Gupta, Hemangini</creatorcontrib><description>In this article I examine how start-up capitalism recalibrates transnational ‘outsourcing’ or the work of so-called ‘cyber coolies’ to instead create labour as a site of innovation and experimental consumption. First, I draw on ethnographic fieldwork in India to theorise digital labour as a form of experimental mediation and temporal work oriented to the future. Second, I show how work is deeply embodied and centres on the racialised and gendered bodies of non-elite workers. Finally, I show how invitations to innovate with work processes encourage workers to cultivate attachments of love and care for the company that ultimately privatise affect and conceal class and labour hierarchies. Tracing employees’ experiences through a period of automation and layoffs, this article argues for an understanding of how precarious feminised work creates the conditions of possibility for postcolonial and transnational technocapitalism to flourish.</description><identifier>ISSN: 0141-7789</identifier><identifier>EISSN: 1466-4380</identifier><identifier>DOI: 10.1177/0141778919879740</identifier><language>eng</language><publisher>London, England: Sage Publications, Ltd</publisher><subject>Automation ; Capitalism ; Consumption ; Employees ; Employment ; Entrepreneurs ; Entrepreneurship ; Ethnography ; Experiments ; Field study ; Fieldwork ; Gender ; Informal economy ; Innovations ; Insecure ; Knowledge economy ; Labor ; Mediation ; Middle class ; Outsourcing ; Postcolonialism ; Startups ; Technology ; Transnationalism ; Women ; Work ; Workers</subject><ispartof>Feminist review, 2019-11, Vol.123 (123), p.74-88</ispartof><rights>2019 The Author(s)</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c331t-8c9f3fcb3191bc4ab45f0f90b49e4a7e7e249fd5eacd583a19ee39fd3c2217963</citedby><cites>FETCH-LOGICAL-c331t-8c9f3fcb3191bc4ab45f0f90b49e4a7e7e249fd5eacd583a19ee39fd3c2217963</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/2323378449/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$H</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/2323378449?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>314,776,780,12128,12825,12827,12841,21367,21374,21375,27323,27903,27904,33202,33590,33753,33828,33964,34509,34754,43712,43927,44094,44179,58217,58450,62638,62639,62654,73943,73968,74215,74386,74475,79111</link.rule.ids></links><search><creatorcontrib>Gupta, Hemangini</creatorcontrib><title>testing the future: gender and technocapitalism in start-up India</title><title>Feminist review</title><description>In this article I examine how start-up capitalism recalibrates transnational ‘outsourcing’ or the work of so-called ‘cyber coolies’ to instead create labour as a site of innovation and experimental consumption. First, I draw on ethnographic fieldwork in India to theorise digital labour as a form of experimental mediation and temporal work oriented to the future. Second, I show how work is deeply embodied and centres on the racialised and gendered bodies of non-elite workers. Finally, I show how invitations to innovate with work processes encourage workers to cultivate attachments of love and care for the company that ultimately privatise affect and conceal class and labour hierarchies. Tracing employees’ experiences through a period of automation and layoffs, this article argues for an understanding of how precarious feminised work creates the conditions of possibility for postcolonial and transnational technocapitalism to flourish.</description><subject>Automation</subject><subject>Capitalism</subject><subject>Consumption</subject><subject>Employees</subject><subject>Employment</subject><subject>Entrepreneurs</subject><subject>Entrepreneurship</subject><subject>Ethnography</subject><subject>Experiments</subject><subject>Field study</subject><subject>Fieldwork</subject><subject>Gender</subject><subject>Informal economy</subject><subject>Innovations</subject><subject>Insecure</subject><subject>Knowledge economy</subject><subject>Labor</subject><subject>Mediation</subject><subject>Middle class</subject><subject>Outsourcing</subject><subject>Postcolonialism</subject><subject>Startups</subject><subject>Technology</subject><subject>Transnationalism</subject><subject>Women</subject><subject>Work</subject><subject>Workers</subject><issn>0141-7789</issn><issn>1466-4380</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><sourceid>7UB</sourceid><sourceid>8BJ</sourceid><sourceid>AIMQZ</sourceid><sourceid>ALSLI</sourceid><sourceid>BHHNA</sourceid><sourceid>C18</sourceid><sourceid>DPSOV</sourceid><sourceid>HEHIP</sourceid><sourceid>K50</sourceid><sourceid>M1D</sourceid><sourceid>M2L</sourceid><sourceid>M2R</sourceid><sourceid>M2S</sourceid><recordid>eNp9j71LBDEQxYMouJ42VjbCgXU0k8nmo5TDU-HARuuQzSXnLXp7JtnC_95dVhQsrAbm_d6beYRcALsGUOqGgRiGNmC0MkqwA1KBkJIK1OyQVKNMR_2YnOTcMsaU5LIi5yXkst1t5uU1zGNf-hROyVF0bzmcfc8ZeVnePS8e6Orp_nFxu6IeEQrV3kSMvkEw0HjhGlFHFg1rhAnCqaACFyau6-D8utbowISAwwI956CMxBm5mnL3qfvohzds2_VpN5y0HDmi0kKYgWIT5VOXcwrR7tP23aVPC8yOze3f5oOFTpbsNuE39B_-cuLbXLr0k8-lViBQ4heTcF_n</recordid><startdate>20191101</startdate><enddate>20191101</enddate><creator>Gupta, Hemangini</creator><general>Sage Publications, Ltd</general><general>SAGE Publications</general><general>Sage Publications Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7R6</scope><scope>7U4</scope><scope>7UB</scope><scope>7X5</scope><scope>7XB</scope><scope>888</scope><scope>88J</scope><scope>8BJ</scope><scope>8FK</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AIMQZ</scope><scope>ALSLI</scope><scope>AVQMV</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BHHNA</scope><scope>C18</scope><scope>CCPQU</scope><scope>CLO</scope><scope>DPSOV</scope><scope>DWI</scope><scope>DWQXO</scope><scope>FQK</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>HEHIP</scope><scope>JBE</scope><scope>K50</scope><scope>K6~</scope><scope>KC-</scope><scope>LIQON</scope><scope>M1D</scope><scope>M2L</scope><scope>M2O</scope><scope>M2R</scope><scope>M2S</scope><scope>MBDVC</scope><scope>PAF</scope><scope>PPXUT</scope><scope>PQEST</scope><scope>PQGEN</scope><scope>PQLNA</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PROLI</scope><scope>Q9U</scope><scope>QXPDG</scope><scope>WZK</scope></search><sort><creationdate>20191101</creationdate><title>testing the future</title><author>Gupta, Hemangini</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c331t-8c9f3fcb3191bc4ab45f0f90b49e4a7e7e249fd5eacd583a19ee39fd3c2217963</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Automation</topic><topic>Capitalism</topic><topic>Consumption</topic><topic>Employees</topic><topic>Employment</topic><topic>Entrepreneurs</topic><topic>Entrepreneurship</topic><topic>Ethnography</topic><topic>Experiments</topic><topic>Field study</topic><topic>Fieldwork</topic><topic>Gender</topic><topic>Informal economy</topic><topic>Innovations</topic><topic>Insecure</topic><topic>Knowledge economy</topic><topic>Labor</topic><topic>Mediation</topic><topic>Middle class</topic><topic>Outsourcing</topic><topic>Postcolonialism</topic><topic>Startups</topic><topic>Technology</topic><topic>Transnationalism</topic><topic>Women</topic><topic>Work</topic><topic>Workers</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Gupta, Hemangini</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>GenderWatch</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>Worldwide Political Science Abstracts</collection><collection>Entrepreneurship Database</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>GenderWatch (Alumni Edition)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest One Literature</collection><collection>Social Science Premium Collection</collection><collection>Arts Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Sociological Abstracts</collection><collection>Humanities Index</collection><collection>ProQuest One Community College</collection><collection>Literature Online Core (LION Core) (legacy)</collection><collection>Politics Collection</collection><collection>Sociological Abstracts</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>Sociology Collection</collection><collection>International Bibliography of the Social Sciences</collection><collection>Art, Design & Architecture Collection</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Politics Collection</collection><collection>ProQuest One Literature - U.S. Customers Only</collection><collection>Arts & Humanities Database</collection><collection>Political Science Database</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Sociology Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest Learning: Literature</collection><collection>Literature Online Premium (LION Premium) (legacy)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest Women's & Gender Studies</collection><collection>Literature Online (LION) - US Customers Only</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>Literature Online (LION)</collection><collection>ProQuest Central Basic</collection><collection>Diversity Collection</collection><collection>Sociological Abstracts (Ovid)</collection><jtitle>Feminist review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Gupta, Hemangini</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>testing the future: gender and technocapitalism in start-up India</atitle><jtitle>Feminist review</jtitle><date>2019-11-01</date><risdate>2019</risdate><volume>123</volume><issue>123</issue><spage>74</spage><epage>88</epage><pages>74-88</pages><issn>0141-7789</issn><eissn>1466-4380</eissn><abstract>In this article I examine how start-up capitalism recalibrates transnational ‘outsourcing’ or the work of so-called ‘cyber coolies’ to instead create labour as a site of innovation and experimental consumption. First, I draw on ethnographic fieldwork in India to theorise digital labour as a form of experimental mediation and temporal work oriented to the future. Second, I show how work is deeply embodied and centres on the racialised and gendered bodies of non-elite workers. Finally, I show how invitations to innovate with work processes encourage workers to cultivate attachments of love and care for the company that ultimately privatise affect and conceal class and labour hierarchies. Tracing employees’ experiences through a period of automation and layoffs, this article argues for an understanding of how precarious feminised work creates the conditions of possibility for postcolonial and transnational technocapitalism to flourish.</abstract><cop>London, England</cop><pub>Sage Publications, Ltd</pub><doi>10.1177/0141778919879740</doi><tpages>15</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0141-7789 |
| ispartof | Feminist review, 2019-11, Vol.123 (123), p.74-88 |
| issn | 0141-7789 1466-4380 |
| language | eng |
| recordid | cdi_proquest_journals_2323378449 |
| source | International Bibliography of the Social Sciences (IBSS); SAGE:Jisc Collections:SAGE Journals Read and Publish 2023-2024: Reading List; JSTOR Archival Journals and Primary Sources Collection; Social Science Premium Collection; Politics Collection; Sociology Collection; Worldwide Political Science Abstracts; ProQuest One Literature; Humanities Index; Sociological Abstracts; Art, Design & Architecture Collection |
| subjects | Automation Capitalism Consumption Employees Employment Entrepreneurs Entrepreneurship Ethnography Experiments Field study Fieldwork Gender Informal economy Innovations Insecure Knowledge economy Labor Mediation Middle class Outsourcing Postcolonialism Startups Technology Transnationalism Women Work Workers |
| title | testing the future: gender and technocapitalism in start-up India |
| url | http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-22T12%3A35%3A59IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=testing%20the%20future:%20gender%20and%20technocapitalism%20in%20start-up%20India&rft.jtitle=Feminist%20review&rft.au=Gupta,%20Hemangini&rft.date=2019-11-01&rft.volume=123&rft.issue=123&rft.spage=74&rft.epage=88&rft.pages=74-88&rft.issn=0141-7789&rft.eissn=1466-4380&rft_id=info:doi/10.1177/0141778919879740&rft_dat=%3Cjstor_proqu%3E26871436%3C/jstor_proqu%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c331t-8c9f3fcb3191bc4ab45f0f90b49e4a7e7e249fd5eacd583a19ee39fd3c2217963%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2323378449&rft_id=info:pmid/&rft_jstor_id=26871436&rft_sage_id=10.1177_0141778919879740&rfr_iscdi=true |