The Role of Metaphors in Organizational Change CHANGE AGENT AND CHANGE TARGET PERSPECTIVES

The purpose of this article is to build on the work of Cleary and Packard by providing additional support for the use of metaphors (and other forms of symbolism) in organizational diagnosis and change. This will be accomplished by relating metaphors to schemata and describing how metaphors can facil...

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Bibliographic Details
Published in:Group & organization studies 1992-09, Vol.17 (3), p.242
Main Authors: Armenakis, Achilles A, Bedeian, Arthur G
Format: Article
Language:English
Subjects:
Adjustment
Bias
Clocks & watches
Heuristic
Metaphor
Organizational change
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Summary:The purpose of this article is to build on the work of Cleary and Packard by providing additional support for the use of metaphors (and other forms of symbolism) in organizational diagnosis and change. This will be accomplished by relating metaphors to schemata and describing how metaphors can facilitate the change process as viewed by both change agents and change targets.
ISSN:0364-1082