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Deciphering the V-chip: An examination of the television industry's program rating judgments

Kunkel et al investigated the validity of the television industry's labeling of sensitive program content following the advent of the V-chip television ratings system. They found that the age-based ratings reasonably reflect the content of programs, but that content descriptors are not being us...

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Bibliographic Details
Published in:Journal of communication 2002-03, Vol.52 (1), p.112
Main Authors: Kunkel, Dale, Maynard Farinola, Wendy Jo, Farrar, Kirstie, Donnerstein, Edward
Format: Article
Language:English
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Summary:Kunkel et al investigated the validity of the television industry's labeling of sensitive program content following the advent of the V-chip television ratings system. They found that the age-based ratings reasonably reflect the content of programs, but that content descriptors are not being used on the vast majority of programs containing violence, sexual behavior or dialogue, and adult language.
ISSN:0021-9916
1460-2466
DOI:10.1093/joc/52.1.112