An Integrative Review of Customer Value Management and National Culture: France and the United States

The general objective of this article is to examine how French versus American national culture impacts upon management of a customer value focus in an organization. After reviewing the customer value literature and examining management issues regarding an organization's customer value focus, F...

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Bibliographic Details
Published in:International journal of management 2005-06, Vol.22 (2), p.166
Main Author: Overby, Jeffrey W
Format: Article
Language:English
Subjects:
Communication
Comparative analysis
Corporate culture
Cross cultural management
Cultural values
Customer relations
Decision making
Employees
Internal customers
Managers
Market strategy
Marketing
Studies
Universalism
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Summary:The general objective of this article is to examine how French versus American national culture impacts upon management of a customer value focus in an organization. After reviewing the customer value literature and examining management issues regarding an organization's customer value focus, France and the United States are compared and contrasted in terms of cultural value dimensions. A conceptual model is employed to propose the influence of culture upon the four keys to managing a customer value focused organization. The article concludes with a discussion and future research directions. [PUBLICATION ABSTRACT]
ISSN:0813-0183