Modeling Customer Preferences: An Empirical Study of the Automobile Market in Brazil

In this study, the researchers applied a semi-logarithmic hedonic price model to a sample from the automobile market in Brazil in order to ascertain the most important attributes from the viewpoint of customers and assess their relative contribution to customer purchase decisions. They analyzed a nu...

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Bibliographic Details
Published in:International journal of management 2006-06, Vol.23 (2), p.312
Main Authors: Lopes Favero, Luiz Paulo, Claudio Felisoni De Angelo, Kos, Anthony J, Eunni, Rangamohan V
Format: Article
Language:English
Subjects:
Automobile industry
Automobiles
Brand preferences
Consumer behavior
Consumers
Consumption
Prices
Studies
Utility functions
Value chain
Vehicles
Willingness to pay
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Summary:In this study, the researchers applied a semi-logarithmic hedonic price model to a sample from the automobile market in Brazil in order to ascertain the most important attributes from the viewpoint of customers and assess their relative contribution to customer purchase decisions. They analyzed a number of standard and optional features of the vehicles such as airbags, metallic paint, automatic windows and locks, and air conditioning, and inferred which attributes consumers value the most in terms of comfort, status, speed, and safety. Based on this analysis, they concluded that an understanding of consumer behavior relative to the attributes of goods, such as automobiles, could enhance the management of the industry value chain.
ISSN:0813-0183