Relationships among Internal Marketing, Employee Job Satisfaction and International Hotel Performance: An Empirical Study

The concept of internal marketing employed in the service sector is crucial to excellent service provision and successful external marketing which calls for an exploration in details. Taking this concept into account, this paper presents an empirical study on the correlations among internal marketin...

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Bibliographic Details
Published in:International journal of management 2005-06, Vol.22 (2), p.285
Main Authors: Ing-San Hwang, Der-Jang, Chi
Format: Article
Language:English
Subjects:
Customer services
Employees
Hotels & motels
Human resource management
Hypotheses
Internal customers
Job descriptions
Job satisfaction
Literature reviews
Management styles
Market shares
Market strategy
Marketing
Organizational behavior
Questionnaires
Studies
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Summary:The concept of internal marketing employed in the service sector is crucial to excellent service provision and successful external marketing which calls for an exploration in details. Taking this concept into account, this paper presents an empirical study on the correlations among internal marketing, employee job satisfaction and organizational performance with respect to international hotels in Taiwan. Findings show significant correlations among internal marketing, employee job satisfaction and performance of international hotels. These findings can provide a basis for future academic research of related topics as well as a solid reference for business owners and managers in the service sector. [PUBLICATION ABSTRACT]
ISSN:0813-0183