Consumer Motivation and Behavior: Essence vs. Existence: The Search for Human Mainsprings Consumer Behavior: A Heritage of Freudian Psychology The Freudian Impact on Marketing From Essence to Existence Existential Concepts of Motivation and Behavior The Existential Consumer NOTES

From both the point of view of the practitioner with his interest in strategy formulation and the theoretician with his interest in the development of testable hypotheses, theory formulation and the ultimate construction of a science of marketing, consumer motivation and behavior is of necessity the...

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Bibliographic Details
Published in:Business & society 1970-04, Vol.10 (2), p.30
Main Author: Markin, Rom J
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Marketing
Men
Motivation
Personality
Psychology
Online Access:Get full text
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Summary:From both the point of view of the practitioner with his interest in strategy formulation and the theoretician with his interest in the development of testable hypotheses, theory formulation and the ultimate construction of a science of marketing, consumer motivation and behavior is of necessity the key or pivotal...
ISSN:0007-6503
1552-4205