Consumerism: Militant Consumer Behavior A Social and Behavioral Analysis: Introduction Marketing and the Standard of Living The Cost of Marketing The Consumer's Dilemma Products Advertising And Promotion Information vs. Misinformation The History, Meaning, and Development of Consumerism History and Explanations What the Movement has Achieved Consumerism: Its Broader Social and Behavioristic Implications for Business The New Consumerism Marketer: Economic or Social Man? NOTES

The litany of most marketers is that their strategies are consumer oriented, i.e., the firm is supposed to take its marching order from the market. The literature of marketing reflects a concern for the customer and his satisfaction. For example:

Saved in:
Bibliographic Details
Published in:Business & society 1971-10, Vol.12 (1), p.5
Main Author: Markin, Rom J
Format: Article
Language:English
Subjects:
Attitudes
Consumer behavior
Consumerism
Consumers
Consumption
Costs
Critics
Marketing
Militancy
Prosperity
Standard of living
Washers & dryers
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The litany of most marketers is that their strategies are consumer oriented, i.e., the firm is supposed to take its marching order from the market. The literature of marketing reflects a concern for the customer and his satisfaction. For example:
ISSN:0007-6503
1552-4205