Cognitive implications of experiencing religious tourism: An integrated approach of means–end chain and social network theories

This study examines religious tourism using data derived from mixed methods research and analyzed through social network and means–end chain techniques. An initial qualitative survey with 26 informants established the questionnaire items used in a subsequent survey with 148 respondents for cognitive...

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Bibliographic Details
Published in:The international journal of tourism research 2020-01, Vol.22 (1), p.71-80
Main Authors: Lin, Chin‐Feng, Fu, Chen‐Su
Format: Article
Language:English
Subjects:
Cognitive models
involvement
means–end chain
Religion
religious tourism
social network theory
Social networks
Tourism
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Summary:This study examines religious tourism using data derived from mixed methods research and analyzed through social network and means–end chain techniques. An initial qualitative survey with 26 informants established the questionnaire items used in a subsequent survey with 148 respondents for cognitive map construction. The cognitive maps derived from opinion leaders, gatekeepers, and other members in a social network can be used to identify important attribute–consequence–value linkages of the Buddha Memorial Center. Such linkages reflect the respondents' innermost thinking and their desired psychological states to inspire people to join religious tourism.
ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.2319