Loading…

Proposal for a Strategic Corporate Social Responsibility Model as a Competitive Factor for the Tequila Manufacturing Industry

This study analyzes the role of Corporate Social Responsibility (CSR) as a factor that may improve business competitiveness. The results obtained from both qualitative and quantitative studies carried out with key firms involved in the tequila manufacturing industry in Jalisco, Mexico suggest that b...

Full description

Saved in:
Bibliographic Details
Published in:Competition forum 2019-01, Vol.17 (1), p.136-144
Main Authors: Sanchez-Gutierrez, Jose, Gonzalez-Uribe, Elsa Georgina, Lopez-Lomeli, Miguel Angel
Format: Article
Language:English
Subjects:
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study analyzes the role of Corporate Social Responsibility (CSR) as a factor that may improve business competitiveness. The results obtained from both qualitative and quantitative studies carried out with key firms involved in the tequila manufacturing industry in Jalisco, Mexico suggest that business competitiveness is improved by the application of a strategic CSR model and the implementation of strategic CSR alliances, both of which enhance the reputation of firms using CSR, while corporate governance strategies and stakeholder awareness of CSR do not have this effect. This article aims to foster the competitiveness of SMEs in emerging markets through implementation of CSR in their business models.
ISSN:1545-2581