U.S. Grass-Fed Beef Producers: Goal Structure and Reasons for Enterprise Selection

We examine the relative importance of eight goals U.S. grass-fed beef (GFB) producers have for their farms and the relative importance of nine reasons for selecting the GFB enterprise. We further analyze factors affecting goal structure and reasons for selecting the enterprise. The data used for thi...

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Bibliographic Details
Published in:Journal of agricultural and applied economics 2020-02, Vol.52 (1), p.78-95
Main Authors: Sitienei, Isaac, Gillespie, Jeffrey, Scaglia, Guillermo
Format: Article
Language:English
Subjects:
Agricultural economics
Agriculture
Animal welfare
Beef
Consumers
Decision making
Economics
Farmers
Farms
Grasses
Profit maximization
Profitability
Profits
Questionnaires
Weaning
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Summary:We examine the relative importance of eight goals U.S. grass-fed beef (GFB) producers have for their farms and the relative importance of nine reasons for selecting the GFB enterprise. We further analyze factors affecting goal structure and reasons for selecting the enterprise. The data used for this study are from a 2013 mail survey of U.S. GFB producers. The most important reasons for selecting the GFB enterprise included “producing healthy beef” and “GFB is good for the environment,” classified in the study as social and environmental sustainability reasons, respectively. Reasons such as “profitability” and “strong demand for GFB” were generally of lower importance.
ISSN:1074-0708
2056-7405
DOI:10.1017/aae.2019.36