Exploring the strategy-identity nexus

The concepts of strategy (what we do or plan to do) and organizational identity (who we think we are) are deeply intertwined. Yet there is surprisingly little research that directly addresses their relationship. In this essay, we discuss the concepts of alignment and fit as central to the organizati...

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Bibliographic Details
Published in:Strategic organization 2020-02, Vol.18 (1), p.5-19
Main Authors: Ravasi, Davide, Tripsas, Mary, Langley, Ann
Format: Article
Language:English
Subjects:
Corporate identity
Introduction to the Special Issue
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Summary:The concepts of strategy (what we do or plan to do) and organizational identity (who we think we are) are deeply intertwined. Yet there is surprisingly little research that directly addresses their relationship. In this essay, we discuss the concepts of alignment and fit as central to the organizational identity and strategy literatures, respectively, and draw on this notion to introduce the seven articles included in the Special Issue on Exploring the Strategy-Identity Nexus. We conclude by proposing directions for further research, identifying new contexts, underexplored dimensions, and alternative ontological perspectives that are likely to enrich future explorations of strategy and organizational identity, and their mutual interrelations.
ISSN:1476-1270
1741-315X
DOI:10.1177/1476127019900022