Dynamic Integration of Strategic Management and Information Technology

Strategic uses of information technology focus on the improvement of customer client services to increase the value of products, which in turn provides market power, enhancing profits. An external focus on customer client services leads typically to higher revenues via product-differentiation strate...

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Bibliographic Details
Published in:Industrial management + data systems 1987-07, Vol.87 (7/8), p.15-19
Main Authors: Farrell, Crumpton, Song, Jae H
Format: Article
Language:English
Subjects:
Customers
Dynamic
Information management
Information Systems
Information technology
Integration
Strategic management
Strategic planning
Technological change
Technology
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Summary:Strategic uses of information technology focus on the improvement of customer client services to increase the value of products, which in turn provides market power, enhancing profits. An external focus on customer client services leads typically to higher revenues via product-differentiation strategies, whereas the traditional data processing use of computers has been applied mainly to reduce costs. The leadership and expertise of modern management are necessary to shift emphasis to applications of information technology. Strategic opportunities are in (a) helping buyers, suppliers and consumers to improve the purchasing, supplying, using, maintaining, and replacing products or services, (b) introduction of new products or services based on surplus market information plus information processing capability, and (c) changing the public's ability to use information technology and providing new ways to serve customers.
ISSN:0263-5577
1758-5783
DOI:10.1108/eb057484