Tool for Measuring the Influence of the Field of Knowledge on Entrepreneurial Intention among University Students

• Published in: Periodica polytechnica. Social and management sciences 2020, Vol.28 (1), p.38-47
• Main Authors: Díez-Echavarría, Luisa, Valencia-Arias, Alejandro, Bermúdez-Hernández, Jonathan
• Format: Article
• Language: English
• Subjects: College students; Purchase intention
• ISSN: 1416-3837; 1587-3803
• DOI: 10.3311/PPso.12873

This paper aims to analyze a measurement tool allowing the identification of the differences that may exist between the factors and their relationships that affect the entrepreneurial intention of undergraduate students from related and non-business-related programs. This is to know what elements motivate to create a company for each group, and their degree of association, in order to design more effective educational strategies focused on their motivations. For this, a model was proposed, which was validated through the application of a self-administered questionnaire to undergraduate students of different careers, in Instituto Tecnológico Metropolitano (Medellín). It was found that personal attitudes have a stronger relationship with entrepreneurial intention in students of business-related programs, while perceived viability, perceived convenience, and entrepreneurial behavior have greater weight in students from non-affiliated programs. Thus, the courses focused on creativity in the first group, and the courses focused on the know-how in the second group would be more efficient in increasing the entrepreneurial intention.