New Directions for the Licensed Trade: A Structural Analysis

This paper evaluates the competitive environment of the licensed trade sector of the leisure industry. Porter's model for structural analysis is used to identify the competitive forces affecting the industry and as a framework for making some predictions as to the new directions likely to be fa...

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Bibliographic Details
Published in:International journal of wine business research 1996-01, Vol.8 (1), p.5-18
Main Authors: Elwood Williams, Clare, Lincoln, Guy
Format: Article
Language:English
Subjects:
Bars
Beer
Breweries
Business forecasts
Changes
Competition
Environmental changes
Industrywide conditions
Licensed Trade Porter Competitive Environment Future Issues
Licenses
Monopolies
Retail stores
Structural analysis
Suppliers
Trends
Vertical integration
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Summary:This paper evaluates the competitive environment of the licensed trade sector of the leisure industry. Porter's model for structural analysis is used to identify the competitive forces affecting the industry and as a framework for making some predictions as to the new directions likely to be facing the industry in the future. The five industry forces - threat of new entrants, power of suppliers, power of buyers, substitute products and competitive rivalry are discussed with relation to the current competitive environment. From this, the major new directions for the licensed trade are presented and their potential impact on industry competition discussed.
ISSN:0954-7541
1751-1062
1758-6747
1751-1070
DOI:10.1108/eb008649