The Cognitive Algebra of the Parametric Marginal Desirability Model: A Research Note

An asymmetric multiplying cognitive algebra is implied theoretically by the parametric marginal desirability model. When given a PMD task, a substantial percentage of consumers do employ the predicted cognitive algebra.

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Bibliographic Details
Published in:Journal of marketing research 1977-05, Vol.14 (2), p.257-260
Main Authors: McElwee, John F., Parsons, Leonard J.
Format: Article
Language:English
Subjects:
Algebra
Brand preferences
Brands
Cognitive
Cognitive models
Consumers
Marketing
Mathematical tables
Modeling
Multiattribute models
Parametric models
Research design
Research Notes and Communications
Sumer
Citations: Items that this one cites
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Description
Summary:An asymmetric multiplying cognitive algebra is implied theoretically by the parametric marginal desirability model. When given a PMD task, a substantial percentage of consumers do employ the predicted cognitive algebra.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377701400214