Consumer Acceptance of Camel Milk in Emerging Economy

Camel is considered as an indispensable part of desert eco-framework across the globe. Apart from helping in transport, it is also used for its milk. Camel's milk is used worldwide because of its salty taste. However, it has many beneficial effects such as cure for autism and helps to control d...

Full description

Saved in:
Bibliographic Details
Published in:Journal of international food & agribusiness marketing 2020-01, Vol.32 (1), p.54-68
Main Authors: Mohan, Geetha, Gupta, Vakul, Raj, Amrit, Kaur, Ramandeep
Format: Article
Language:English
Subjects:
Allergies
Autism
Awareness
camel milk
Camel's milk
Cirrhosis
Consumers
Data mining
Diabetes mellitus
health benefits
Information dissemination
Liver cirrhosis
Milk
Qualitative analysis
Salty taste
willingness to buy
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Camel is considered as an indispensable part of desert eco-framework across the globe. Apart from helping in transport, it is also used for its milk. Camel's milk is used worldwide because of its salty taste. However, it has many beneficial effects such as cure for autism and helps to control diabetes, allergy, and also prevents liver cirrhosis. Objective of this study is to analyze the ways to make people purchase and consume camel milk. In the last few years, awareness about nutritional and medicinal benefits of camel milk has rapidly increased. Consequently, the demand of the product has also increased. Objective of this article is to analyze the consumers' willingness to buy camel milk before and after knowing its health benefits. It also explores the linkage between lifestyle diseases and consumer's willingness to buy. We analyzed data in two stages. Initially, we did qualitative analysis with twitter text mining to understand customer's sentiments about camel milk. Later, primary data was collected through structured questionnaire from a sample of 120 respondents by convenience sampling for quantitative analysis. There is a significant increase in the proportion of people willing to buy camel milk and once they were aware of the benefits, people are willing to buy more after knowing the benefits. People exposed to lifestyle diseases are more willing to buy camel milk. Hence, support of market-based awareness campaigns to stimulate demand for quality camel milk among consumers can be realized through information dissemination and awareness campaign.
ISSN:0897-4438
1528-6983
DOI:10.1080/08974438.2018.1549521