Collaborative New Product Development Environments: Implications for Supply Chain Management

SUMMARY Input from managers at manufacturing firms was utilized to learn more about the state of new product development (NPD). This study confirms that many firms do not take an integrated approach to NPD despite the advantages of doing so. Senior managers can assist in attaining higher levels of c...

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Bibliographic Details
Published in:The journal of supply chain management 2007-08, Vol.43 (3), p.2-15
Main Authors: Tan, Chong Leng, Tracey, Michael
Format: Article
Language:English
Subjects:
Case studies
Collaboration
Correlation analysis
Customer satisfaction
Decision-making
Integration
Logistics
Manufacturers
Manufacturing
Product development
Studies
Suppliers
Supply chain management
Surveys
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Summary:SUMMARY Input from managers at manufacturing firms was utilized to learn more about the state of new product development (NPD). This study confirms that many firms do not take an integrated approach to NPD despite the advantages of doing so. Senior managers can assist in attaining higher levels of customer satisfaction by shaping organizational settings conducive to collaborative NPD. Supply chain managers can promote integrated NPD by championing the inclusion of manufacturing, suppliers and customers.
ISSN:1523-2409
1745-493X
DOI:10.1111/j.1745-493X.2007.00031.x