Estimation of Market Area Population from Residential Electrical Utility Data

An ability to project current population in small market trading areas is critical to many types of market research. The use of selected utility data to estimate current population in small geographic areas is evaluated.

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Bibliographic Details
Published in:Journal of marketing research 1976-08, Vol.13 (3), p.230-236
Main Authors: Hepburn, George C., Mayor, Thomas H., Stafford, James E.
Format: Article
Language:English
Subjects:
Age
Census of Population
Census tracts
Censuses
Dwelling value
Family income
Forecasting models
Household size
Households
Housing
Housing units
Modeling
Population
Population dynamics
Population estimates
Studies
Variables
Citations: Items that this one cites
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Description
Summary:An ability to project current population in small market trading areas is critical to many types of market research. The use of selected utility data to estimate current population in small geographic areas is evaluated.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377601300303