Some Relationships between Personality and Consumer Decision Making

Data are reported supporting the hypothesis that the personality variables anxiety and self-confidence are related to consumer choice behavior. Post hoc analyses construct six personality factors which are systematically and plausibly related to consumers' choice behavior in a simulated shoppin...

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Bibliographic Details
Published in:Journal of marketing research 1979-05, Vol.16 (2), p.233-246
Main Author: Horton, Raymond L.
Format: Article
Language:English
Subjects:
Adjectives
Anxiety
Brand loyalty
Brands
Choices
Confidence
Consumer behavior
Consumer research
Consumers
Decision making
Dependent variables
Discriminant analysis
Factors
Forecasts
Hypotheses
Marketing
Methods
Personality
Personality tests
Personality traits
Product choice
Psychological tests
Self esteem
Shopping
Studies
Variables
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Description
Summary:Data are reported supporting the hypothesis that the personality variables anxiety and self-confidence are related to consumer choice behavior. Post hoc analyses construct six personality factors which are systematically and plausibly related to consumers' choice behavior in a simulated shopping environment.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377901600208