Characteristics of Persons with and without Home Telephones

The advantages of telephone surveys would be negated if telephone subscribers were not representative of total populations, including nonsubscribers. Surprisingly, the literature on this subject is somewhat limited. A study was done to ascertain whether there are any important differences between te...

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Bibliographic Details
Published in:Journal of marketing research 1979-08, Vol.16 (3), p.421-425
Main Author: Wolfle, Lee M.
Format: Article
Language:English
Subjects:
Bias
Characteristics
Comparative analysis
Consumers
Customers
Demography
Homes
Marketing
Non
Polls & surveys
Population characteristics
Presidential elections
Professional schools
Research biases
Research methods
Research Notes and Communications
Separated status
Subscribers
Telemarketing
Telephone service
Telephones
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Summary:The advantages of telephone surveys would be negated if telephone subscribers were not representative of total populations, including nonsubscribers. Surprisingly, the literature on this subject is somewhat limited. A study was done to ascertain whether there are any important differences between telephone subscribers and nonsubscribers. From a combination of NORC surveys, analysis of more than 7500 respondents shows that, in most cases, less than 2% of the responses on a single item of a telephone sample will differ from equivalent responses of a sample of the total population.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377901600316