Monetary Incentives and Mail Questionnaire Response Rates

An experiment involving 400 randomly selected professionals from the midwestern United States indicated that the response rate to a mail questionnaire was significantly increased by the use of an enclosed one dollar incentive. Promised incentives of two dollars and entry into a lottery with awards o...

Full description

Saved in:
Bibliographic Details
Published in:Journal of advertising 1984-01, Vol.13 (1), p.46-48
Main Authors: Paolillo, Joseph G.P., Lorenzi, Peter
Format: Article
Language:English
Subjects:
Advertising research
Educational administration
Financial incentives
Group incentives
Incentives
Lotteries
Mail
Monetary incentives
Opinion polls
Personal profiles
Polls & surveys
Premiums
Productivity incentives
Public opinion
Questionnaires
Research Notes and Communications
Response rates
Statistical analysis
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:An experiment involving 400 randomly selected professionals from the midwestern United States indicated that the response rate to a mail questionnaire was significantly increased by the use of an enclosed one dollar incentive. Promised incentives of two dollars and entry into a lottery with awards of fifty dollars, thirty dollars, and twenty dollars in return for a completed questionnaire did not significantly change the response rate to the mail questionnaire relative to the no incentive (control) group response rate. The two dollar promised incentive group had a higher response rate than the lottery-type promised incentive group with prizes of fifty, thirty, and twenty dollars.
ISSN:0091-3367
1557-7805
DOI:10.1080/00913367.1984.10672874