How corporate communication of strategy affects share price

The authors define the concept of strategic credibility, examine the factors that enhance a firm's strategic image and discuss some of the potential payoffs associated with effective corporate communications of strategy to key stakeholders.

Saved in:
Bibliographic Details
Published in:Long range planning 1992-06, Vol.25 (3), p.27-35
Main Authors: Higgins, Richard B., Bannister, Brendan D.
Format: Article
Language:English
Subjects:
Communication
Corporate image
Credibility
Impacts
Securities markets
Stock prices
Strategic planning
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The authors define the concept of strategic credibility, examine the factors that enhance a firm's strategic image and discuss some of the potential payoffs associated with effective corporate communications of strategy to key stakeholders.
ISSN:0024-6301
1873-1872
DOI:10.1016/0024-6301(92)90366-A