Communication with stakeholders: An integrated approach

The influence of all stakeholder groups on the values, beliefs, policies, decisions and management of organisations is on the rise and here to stay. This article examines the factors driving stakeholder power, and proposes steps that organisations can take to manage what are becoming increasingly co...

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Bibliographic Details
Published in:Long range planning 1998-04, Vol.31 (2), p.227-238
Main Authors: Scholes, Eileen, Clutterbuck, David
Format: Article
Language:English
Subjects:
Corporate governance
Guidelines
Integrated approach
Operations research
Stakeholders
Strategic planning
Studies
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Summary:The influence of all stakeholder groups on the values, beliefs, policies, decisions and management of organisations is on the rise and here to stay. This article examines the factors driving stakeholder power, and proposes steps that organisations can take to manage what are becoming increasingly complex relationships, both between groups and the company, and between the groups themselves. Prioritising the challenges and balancing and integrating the corporate response are the main themes.
ISSN:0024-6301
1873-1872
DOI:10.1016/S0024-6301(98)00007-7