VIRTUAL WORLDS RESEARCH: A CONCEPTUAL PRIMER

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Bibliographic Details
Published in:Journal of electronic commerce research 2008-08, Vol.9 (3), p.192
Main Authors: Fetscherin, Marc, Lattemann, Christoph, Lang, Guido
Format: Article
Language:English
Subjects:
Advertising
Collaboration
Computer & video games
Cooperation
Electronic commerce
Marketing
Technology Acceptance Model
Value analysis
Value creation
Virtual communities
Online Access:Get full text
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ISSN:1938-9027
1526-6133