A Guide to Using Color Effectively in Business Communication

As colorprinters drop in price, business communicators will have an increas ing ability to use color. Judicious use of color can make documents attractive, professional, and effective. Unfortunately, poorly used color can seriously detractfrom a document. To prevent such problems, this essay introdu...

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Bibliographic Details
Published in:Business communication quarterly 1997-06, Vol.60 (2), p.76-88
Main Author: Jones, Scott L.
Format: Article
Language:English
Subjects:
Business Communication
Business presentations
Color
Communication
Design and construction
Effectiveness
Guidelines
Higher Education
Methods
Printers
Production Techniques
Resumes
Resumes (Personal)
Technical Writing
Television sets
Writers
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Description
Summary:As colorprinters drop in price, business communicators will have an increas ing ability to use color. Judicious use of color can make documents attractive, professional, and effective. Unfortunately, poorly used color can seriously detractfrom a document. To prevent such problems, this essay introduces busi ness communication instructors to the principles of effectively using color. Among topics discussed are general uses of color, color used with text, spot color, color in oral presentations, and color in résumés.
ISSN:1080-5699
2329-4906
1552-4191
2329-4922
DOI:10.1177/108056999706000207