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A Guide to Using Color Effectively in Business Communication
As colorprinters drop in price, business communicators will have an increas ing ability to use color. Judicious use of color can make documents attractive, professional, and effective. Unfortunately, poorly used color can seriously detractfrom a document. To prevent such problems, this essay introdu...
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| Published in: | Business communication quarterly 1997-06, Vol.60 (2), p.76-88 |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
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| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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| cited_by | cdi_FETCH-LOGICAL-c325t-6665c1b79d15ee5b5a8beff066f64dcc329bf57b22d0f0034dd94d5be1a2a5cb3 |
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| cites | cdi_FETCH-LOGICAL-c325t-6665c1b79d15ee5b5a8beff066f64dcc329bf57b22d0f0034dd94d5be1a2a5cb3 |
| container_end_page | 88 |
| container_issue | 2 |
| container_start_page | 76 |
| container_title | Business communication quarterly |
| container_volume | 60 |
| creator | Jones, Scott L. |
| description | As colorprinters drop in price, business communicators will have an increas
ing ability to use color. Judicious use of color can make documents attractive,
professional, and effective. Unfortunately, poorly used color can seriously
detractfrom a document. To prevent such problems, this essay introduces busi
ness communication instructors to the principles of effectively using color.
Among topics discussed are general uses of color, color used with text, spot
color, color in oral presentations, and color in résumés. |
| doi_str_mv | 10.1177/108056999706000207 |
| format | article |
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ing ability to use color. Judicious use of color can make documents attractive,
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ness communication instructors to the principles of effectively using color.
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ing ability to use color. Judicious use of color can make documents attractive,
professional, and effective. Unfortunately, poorly used color can seriously
detractfrom a document. To prevent such problems, this essay introduces busi
ness communication instructors to the principles of effectively using color.
Among topics discussed are general uses of color, color used with text, spot
color, color in oral presentations, and color in résumés.</description><subject>Business Communication</subject><subject>Business presentations</subject><subject>Color</subject><subject>Communication</subject><subject>Design and construction</subject><subject>Effectiveness</subject><subject>Guidelines</subject><subject>Higher Education</subject><subject>Methods</subject><subject>Printers</subject><subject>Production Techniques</subject><subject>Resumes</subject><subject>Resumes (Personal)</subject><subject>Technical Writing</subject><subject>Television sets</subject><subject>Writers</subject><issn>1080-5699</issn><issn>2329-4906</issn><issn>1552-4191</issn><issn>2329-4922</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1997</creationdate><recordtype>article</recordtype><sourceid>7SW</sourceid><recordid>eNp9kcFLwzAUxoMoOKf_gHgonq1L0iZtwcsccyoDL-5c0uSlZLTNTFph_70ZFT04JIcX8v2-75H3ELom-J6QLJsRnGPGi6LIMMcYU5ydoAlhjMYpKchpuAcgPhDn6ML7bWAwp3yCHubRajAKot5GG2-6OlrYxrpoqTXI3nxCs49MFz0OQQPvg9q2Q2ek6I3tLtGZFo2Hq-86RZun5fviOV6_rV4W83UsE8r6mHPOJKmyQhEGwCom8gq0xpxrnioZoKLSLKsoVVhjnKRKFaliFRBBBZNVMkW3Y-7O2Y8BfF9u7eC60LKkCc855hkJ0N0I1aKB0nTa9k7IGjpworEdaBOe5yRMiPA0D3h8BA9HQWvkMZ6OvHTWewe63DnTCrcvCS4POyj_7iCYbkYTOCN_DMtXxhKe0CDPRtmLGn7_9E_gF8a0jlQ</recordid><startdate>199706</startdate><enddate>199706</enddate><creator>Jones, Scott L.</creator><general>SAGE Publications</general><general>Association for Business Communication</general><general>SAGE PUBLICATIONS, INC</general><scope>7SW</scope><scope>BJH</scope><scope>BNH</scope><scope>BNI</scope><scope>BNJ</scope><scope>BNO</scope><scope>ERI</scope><scope>PET</scope><scope>REK</scope><scope>WWN</scope><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>199706</creationdate><title>A Guide to Using Color Effectively in Business Communication</title><author>Jones, Scott L.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c325t-6665c1b79d15ee5b5a8beff066f64dcc329bf57b22d0f0034dd94d5be1a2a5cb3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1997</creationdate><topic>Business Communication</topic><topic>Business presentations</topic><topic>Color</topic><topic>Communication</topic><topic>Design and construction</topic><topic>Effectiveness</topic><topic>Guidelines</topic><topic>Higher Education</topic><topic>Methods</topic><topic>Printers</topic><topic>Production Techniques</topic><topic>Resumes</topic><topic>Resumes (Personal)</topic><topic>Technical Writing</topic><topic>Television sets</topic><topic>Writers</topic><toplevel>online_resources</toplevel><creatorcontrib>Jones, Scott L.</creatorcontrib><collection>ERIC</collection><collection>ERIC (Ovid)</collection><collection>ERIC</collection><collection>ERIC</collection><collection>ERIC (Legacy Platform)</collection><collection>ERIC( SilverPlatter )</collection><collection>ERIC</collection><collection>ERIC PlusText (Legacy Platform)</collection><collection>Education Resources Information Center (ERIC)</collection><collection>ERIC</collection><collection>CrossRef</collection><jtitle>Business communication quarterly</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Jones, Scott L.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><ericid>EJ553632</ericid><atitle>A Guide to Using Color Effectively in Business Communication</atitle><jtitle>Business communication quarterly</jtitle><date>1997-06</date><risdate>1997</risdate><volume>60</volume><issue>2</issue><spage>76</spage><epage>88</epage><pages>76-88</pages><issn>1080-5699</issn><issn>2329-4906</issn><eissn>1552-4191</eissn><eissn>2329-4922</eissn><coden>BABCES</coden><abstract>As colorprinters drop in price, business communicators will have an increas
ing ability to use color. Judicious use of color can make documents attractive,
professional, and effective. Unfortunately, poorly used color can seriously
detractfrom a document. To prevent such problems, this essay introduces busi
ness communication instructors to the principles of effectively using color.
Among topics discussed are general uses of color, color used with text, spot
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| fulltext | fulltext |
| identifier | ISSN: 1080-5699 |
| ispartof | Business communication quarterly, 1997-06, Vol.60 (2), p.76-88 |
| issn | 1080-5699 2329-4906 1552-4191 2329-4922 |
| language | eng |
| recordid | cdi_proquest_journals_236860671 |
| source | ERIC; BSC - Ebsco (Business Source Ultimate); SAGE Complete Deep Backfile Purchase 2012 |
| subjects | Business Communication Business presentations Color Communication Design and construction Effectiveness Guidelines Higher Education Methods Printers Production Techniques Resumes Resumes (Personal) Technical Writing Television sets Writers |
| title | A Guide to Using Color Effectively in Business Communication |
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