Social media in operations and supply chain management: State-of-the-Art and research directions

Recently, industrial and academic communities in the operations and supply chain management (OSCM) field are paying increasing attention to social media. However, the value of social media in OSCM is quite unclear, and more investigations are still needed. To pave the way for directed future researc...

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Bibliographic Details
Published in:International journal of production research 2020-03, Vol.58 (6), p.1893-1925
Main Authors: Huang, Shupeng, Potter, Andrew, Eyers, Daniel
Format: Article
Language:English
Subjects:
Digital media
Economic forecasting
Facebook
Inventory management
operations management
Product development
Product returns
Reverse logistics
social media
social networking site
Social networks
Sourcing
supply chain
Supply chain management
Supply chains
Twitter
WeChat
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