Technology Adaptation in E-commerce:: Key Determinants of Virtual Stores Acceptance

The emergence of the virtual store has paved the way for the diffusion of E-commerce. Understanding key determinants for successful virtual stores will provide important theoretical and practical implications for developing E-commerce strategies. Expanding the Technology Acceptance Model and Innovat...

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Bibliographic Details
Published in:European management journal 2004-02, Vol.22 (1), p.74-86
Main Authors: Chen, Lei-Da, Tan, Justin
Format: Article
Language:English
Subjects:
Electronic commerce
Electronics industry
Key determinants
Market strategy
Statistical analysis
Studies
Technology adaptation
Virtual store
Virtual store Technology adaptation Key determinants
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Summary:The emergence of the virtual store has paved the way for the diffusion of E-commerce. Understanding key determinants for successful virtual stores will provide important theoretical and practical implications for developing E-commerce strategies. Expanding the Technology Acceptance Model and Innovation Diffusion Theory, we propose a theoretical model for studying a wide array of issues involved in E-commerce strategies. We test the model using a Web-based survey, and identify factors that have impacted acceptance of virtual store, including product offerings, information richness, usability of storefront, perceived trust and perceived service quality. We discuss the implications for research and practice on how to remain competitive in the volatile electronic marketplace.
ISSN:0263-2373
1873-5681
DOI:10.1016/j.emj.2003.11.014