Trust in consumer-to-consumer electronic commerce

We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other's trust of buyers/sellers [OTBS] and third party recognition [TPR]) woul...

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Bibliographic Details
Published in:Information & management 2008-03, Vol.45 (2), p.88-95
Main Authors: Jones, Kiku, Leonard, Lori N.K.
Format: Article
Language:English
Subjects:
Applied sciences
C2C
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Credibility
Electronic commerce
Electronic markets and auctions
Exact sciences and technology
Information systems. Data bases
Memory organisation. Data processing
Perceptions
Software
Studies
Trust
Websites
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Summary:We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other's trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual's trust in C2C e-commerce. However contrary to studies of other types of e-commerce, support was only found for PWSQ and TPR; we therefore discussed possible reasons for this contradiction. Suggestions are made of ways to help e-commerce site developers provide a trustworthy atmosphere and identify trustworthy consumers.
ISSN:0378-7206
1872-7530
DOI:10.1016/j.im.2007.12.002