IT: running fast and standing still?

A currently held view is that Information Technology (IT) has high potential for providing competitive advantage. This paper critically examines this view, particularly how IT can confer sustainable, strategic advantage. The areas in which IT can confer advantage are reviewed, both within the Compet...

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Bibliographic Details
Published in:Information & management 1991-11, Vol.21 (4), p.193-200
Main Authors: Cragg, Paul B, Finlay, Paul N
Format: Article
Language:English
Subjects:
Applied sciences
Competition
Competitive advantage
Computer science
control theory
systems
Environmental analysis
Exact sciences and technology
Information systems
Information technology
Innovations
PIMS
Software
Structured activities
Sustainability
Technology
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Summary:A currently held view is that Information Technology (IT) has high potential for providing competitive advantage. This paper critically examines this view, particularly how IT can confer sustainable, strategic advantage. The areas in which IT can confer advantage are reviewed, both within the Competitive Arena and in the associated Industry. The analysis then shifts to cover the wider, technological environment within which the Industry operates. The consequences of the technological environment to the types of task undertaken by an organisation are then analysed to determine where sustainable strategic advantage might lie. Our conclusion is that areas of sustainable strategic advantage through IT are not numerous and lie predominantly within the corporate culture.
ISSN:0378-7206
1872-7530
DOI:10.1016/0378-7206(91)90065-A