An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models

Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditio...

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Bibliographic Details
Published in:Information & management 2008-09, Vol.45 (6), p.359-364
Main Authors: López-Nicolás, Carolina, Molina-Castillo, Francisco J., Bouwman, Harry
Format: Article
Language:English
Subjects:
Advanced mobile services
Applied sciences
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Diffusion of innovation theory
Exact sciences and technology
Information management
Integration
Perceived benefits
Social influences
Software
Studies
TAM model
Technological change
Technology adoption
The Netherlands
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Summary:Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status).
ISSN:0378-7206
1872-7530
DOI:10.1016/j.im.2008.05.001