Reengineering the university

The university today must be redefined with new concepts. Technology is not simply an add-on service as computers or audiovisual were before - it touches the very substance of the university, that is, knowledge development and transfer. A complete reengineering has to take place in order to retain t...

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Bibliographic Details
Published in:Communications of the ACM 1999-06, Vol.42 (6), p.93-100
Main Author: TSICHRITZIS, DENNIS
Format: Magazinearticle
Language:English
Subjects:
Colleges & universities
Communications industry
Competition
Computer simulation
Customer services
Distance education
Distance learning
Education reform
High technology
International markets
Internet
Live performance
Management
Online services
Planning
Public speaking
Quality of education
Storytelling
Students
Teaching
Telecommunications services industry
Testing
Universities and colleges
Videoconferencing
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Summary:The university today must be redefined with new concepts. Technology is not simply an add-on service as computers or audiovisual were before - it touches the very substance of the university, that is, knowledge development and transfer. A complete reengineering has to take place in order to retain the spirit of the university as an intellectual watering hole. If universities are service providers, it is legitimate to ask two questions: 1. Are they providing a quality service? 2. Are they providing it efficiently? Unfortunately, universities can be criticized on both accounts. Universities generate content every day through their courses and seminars. Then they throw it away. The ability to combine local plus imported content from different areas in an attractive program for students is certainly rare today. To date, universities dispense courses only regionally to their students. The global market offers the possibility for export. Universities need to decide the areas for which they will be global content providers.
ISSN:0001-0782
1557-7317
DOI:10.1145/303849.303867