Influence of maturity on corporate social responsibility and sustainable innovation in business performance

Models of maturity in corporate social responsibility (CSRM) and in sustainable innovation (SIM) allow us to evaluate how a company is evolved in a given area, so that it can trace a strategic path of improvements in the economic, social, and environmental dimensions. This study developed maturity m...

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Bibliographic Details
Published in:Corporate social-responsibility and environmental management 2020-03, Vol.27 (2), p.749-759
Main Authors: Bacinello, Edilson, Tontini, Gérson, Alberton, Anete
Format: Article
Language:English
Subjects:
Business competition
corporate social responsibility
Economic models
Innovations
Maturity
Multivariate statistical analysis
resource‐based theory
Social responsibility
sustainable innovation
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Summary:Models of maturity in corporate social responsibility (CSRM) and in sustainable innovation (SIM) allow us to evaluate how a company is evolved in a given area, so that it can trace a strategic path of improvements in the economic, social, and environmental dimensions. This study developed maturity models seeking to verify the influence of CSRM on the SIM and of these dimensions in the business performance (BP). The analysis, grounded on resource‐based theory, used structural equation modeling with a sample of 154 Brazilian companies. It was found that CSRM exerts influence on the SIM and that both positively influence the BP. The use of these models can assist companies in creating value, generating competitive advantage, and promoting superior performance.
ISSN:1535-3958
1535-3966
DOI:10.1002/csr.1841