Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers

Nature‐based solutions (NBS) are becoming increasingly crucial as NBS brings diverse health‐related benefits to travelers and workers in the tourism business sector. This research explored the influence of green atmospherics as NBS on airport occupants' mental health value, image, and loyalty g...

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Bibliographic Details
Published in:Business strategy and the environment 2020-03, Vol.29 (3), p.1186-1198
Main Authors: Han, Heesup, Olya, Hossein G.T., Untaru, Elena‐Nicoleta, Ispas, Ana, Kim, Jinkyung Jenny, Kim, Wansoo
Format: Article
Language:English
Subjects:
airport visitors
airport workers
Airports
Atmospherics
Data analysis
Empirical analysis
Fish oils
green atmospherics
Green infrastructure
Image enhancement
Loyalty
Mental health
mental health value
Multivariate statistical analysis
nature‐based solutions
Tourism
Value
Visitors
Workers
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Summary:Nature‐based solutions (NBS) are becoming increasingly crucial as NBS brings diverse health‐related benefits to travelers and workers in the tourism business sector. This research explored the influence of green atmospherics as NBS on airport occupants' mental health value, image, and loyalty generation processes. A quantitative approach with a field survey method was employed. A structural equation modeling and metric invariance test were used as data analysis technique. Our empirical result revealed that green atmospherics as NBS significantly improve the occupants' mental health value and image of the airport, and these variables contribute to their loyalty enhancement for the airport. The effect of green spaces and natural surroundings on loyalty was maximized through mental health value and image. In addition, the linkages from natural surroundings to mental health value and image were stronger in the visitor group whereas the mental health value—loyalty relation was stronger in the worker group.
ISSN:0964-4733
1099-0836
DOI:10.1002/bse.2425