The Relationship of the Learning of Tourism Marketing, Hard Skills, Soft Skills and Working Quality of the Graduates of Tourism Academy in Medan

• Published in: International Journal of Social Sciences & Educational Studies 2017-01, Vol.3 (4), p.124-133
• Main Authors: Sitompul, Sumihar Sebastiana, Kustono, Djoko, Suhartadi, Syarif, Setyaningsih, Rita Margaretha
• Format: Article
• Language: English
• Subjects: Hard Skills; Marketing; Quality; Soft Skills; The Learning of Tourism Marketing; Tourism; Working Quality Of The Graduates
• ISSN: 2409-1294; 2520-0968; 2409-1294
• DOI: 10.23918/ijsses.v3i4p124

The quality of human resources originated from the field of education, especially the graduates should be able to compete with other nations. Research design uses Partial Least Square (PLS) with smart PLS 2.0 program. The subjects were the graduates of tourism academy who have been working at tourism offices in North Sumatera namely Medan, Samosir, Dairi, Humbang Hasundutan, North Tapanuli, Toba Samosir, Karo, Serdang Bedagai, Deli Serdang. Respondents are 97 officers. Data collected by using instrument of questionnaire and analyzed by statistic with significant ≤ 0,05. The result of the research demonstrated that (1) the learning of tourism marketing significantly affected the hard skills. (2) The learning of tourism marketing significantly affected the soft skills (3) Hard skills significantly affected working quality of the graduates (4) Soft skills significantly affected working quality of the graduates (5) The learning of tourism marketing significantly affected working quality of the graduates.