Giving light to mega-event planning: residents' perceptions on total eclipse weekend

• Published in: International journal of event and festival management 2020-05, Vol.11 (2), p.203-221
• Main Authors: Sox, Carole B., Sox, Mary M., Campbell, Jeffrey M.
• Format: Article
• Language: English
• Subjects: Cities; Collaboration; Cultural tourism; Economic impact; Infrastructure; Marketing; Perceptions; Planning; Professional soccer; Social exchange theory; Tourism; Tourism development
• ISSN: 1758-2954; 1758-2962
• DOI: 10.1108/IJEFM-08-2019-0041

PurposeMega-events have been the topic of unprecedented consideration within recent research. Research on the residents' perspectives, however, is still in the infancy stage, yet a key contributor to the overall legacy planning considerations and process. This research investigates resident perceptions toward a mega-event to assist with planning/execution of such events in addition to advancing knowledge within this area.Design/methodology/approachFor this research, an online survey was utilized to reach out to residents in the host city during the mega-event, Solar Eclipse Weekend. Factor analysis and cluster analysis were used to analyze the results.FindingsUsing exploratory factor analysis, 305 online surveys were analyzed. Using varimax rotation, factor analysis determined four significant factors: environment, local engagement, tourism support, and infrastructure. Cluster analysis was then conducted identifying three clusters of residents labeled neutralists, supporters and enthusiasts.Practical implicationsThe practical implications should be of assistance to professional event planners, city governments and destination marketing organizations. Through utilization of the information provided, community participation should be sought after throughout the planning phase and into the management and execution of large events to best gain resident support.Originality/valueThis research further explored residents' perspectives of a mega-event. While this area of research has been noted in strategic approaches to planning, managing and executing mega-events, the research on stakeholders (such as residents') perspectives is still in the infancy stage. This research contributes to advancing industry planning approaches and strategic execution, in addition to advancing academic knowledge within this area.