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Consumer Misperception in a Hotelling Model: With and Without Price Discrimination
This paper studies the implications of consumer misperception in a market for a (horizontally) differentiated product. Two distinct types of misperceptions are considered: (i) a common misperception that leads consumers to similarly overestimate the benefit from both firms' products; and (ii) a...
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Published in: | Journal of institutional and theoretical economics 2020-01, Vol.176 (1), p.180-203 |
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container_title | Journal of institutional and theoretical economics |
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description | This paper studies the implications of consumer misperception in a market for a (horizontally) differentiated product. Two distinct types of misperceptions are considered: (i) a common misperception that leads consumers to similarly overestimate the benefit from both firms' products; and (ii) a relative misperception that leads consumers to overestimate the benefit of one firm's product relative to the product offered by its competitor. The paper analyzes the implications of misperception for social welfare and consumer surplus. In particular, the effects of price discrimination are considered for each type of misperception. |
doi_str_mv | 10.1628/jite-2020-0021 |
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source | International Bibliography of the Social Sciences (IBSS); Social Science Premium Collection; ABI/INFORM Global; Politics Collection |
subjects | Advertising Alliances Consumers Defective products Discrimination Efficiency Prices Product differentiation Profits Social welfare |
title | Consumer Misperception in a Hotelling Model: With and Without Price Discrimination |
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