Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning

This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights p...

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Bibliographic Details
Published in:Journal of higher education theory and practice 2020, Vol.20 (1), p.99-105
Main Author: Kunz, Michelle B
Format: Article
Language:English
Subjects:
Active learning
College students
Course Content
Curricula
Educational Resources
Environmental impact
Green marketing
Higher education
Learner Engagement
Learning Activities
Motion pictures
Student Interests
Sustainable development
Textbooks
Thinking Skills
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Description
Summary:This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights provided by student responses indicate these activities garner student interest and "buy-in" of course content, as well as resulting personal and professional impact for students.
ISSN:2158-3595
2158-3595
DOI:10.33423/jhetp.v20i1.2780