Key Components of Tourism Destination Development

This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribu...

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Bibliographic Details
Published in:Journal of marketing development and competitiveness 2020-04, Vol.14 (1), p.48-56
Main Authors: Ratliff, Janet, Kunz, Michelle B
Format: Article
Language:English
Subjects:
Amusement parks
Digital marketing
Economic activity
Economic development
Economic impact
Exports
GDP
Global economy
Gross Domestic Product
Infrastructure
Initiatives
Marketing
Researchers
Roads & highways
Tourism
Tourism development
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Summary:This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment revenue and one factor influenced direct tourism revenue.
ISSN:2155-2843
2155-2843
DOI:10.33423/jmdc.v14i1.2769