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Key Components of Tourism Destination Development
This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribu...
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Published in: | Journal of marketing development and competitiveness 2020-04, Vol.14 (1), p.48-56 |
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container_title | Journal of marketing development and competitiveness |
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creator | Ratliff, Janet Kunz, Michelle B |
description | This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment revenue and one factor influenced direct tourism revenue. |
doi_str_mv | 10.33423/jmdc.v14i1.2769 |
format | article |
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subjects | Amusement parks Digital marketing Economic activity Economic development Economic impact Exports GDP Global economy Gross Domestic Product Infrastructure Initiatives Marketing Researchers Roads & highways Tourism Tourism development |
title | Key Components of Tourism Destination Development |
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