Reassessing Turkey’s Soft Power: The Rules of Attraction

Since the mid-2000s, Turkey has incorporated a soft power discourse into its foreign policy agenda and shifted its attention toward building up its soft power infrastructure. Up until 2013, Turkey was applauded as a regional powerhouse, an important player in the soft power arena, and a beacon of de...

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Bibliographic Details
Published in:Alternatives: Global, Local, Political Local, Political, 2019-02, Vol.44 (1), p.50-71
Main Author: Çevik, Senem B.
Format: Article
Language:English
Subjects:
Audiences
Censorship
Democracy
Diplomacy
Foreign policy
Freedom of speech
Infrastructure
Leadership
Political leadership
Political power
Power
Ratings & rankings
Review
Rules
Soft power
Values
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Summary:Since the mid-2000s, Turkey has incorporated a soft power discourse into its foreign policy agenda and shifted its attention toward building up its soft power infrastructure. Up until 2013, Turkey was applauded as a regional powerhouse, an important player in the soft power arena, and a beacon of democracy and stability within an unstable region. However, the restrictions on free speech, media censorship, and the crackdown on the opposition have impacted Turkey’s current soft power ranking. While expanding its diplomatic network and public diplomacy apparatus to wield soft power, Turkey’s global reputation has seen a downward spiral. This article investigates the role that political leadership and political values play in determining Turkey’s soft power capacity. This article’s main contention is that while Turkey increases its global engagement and capacity to appeal non-Western audiences, its capacity to attract international audiences particularly in the West has diminished due to its democratic backsliding.
ISSN:0304-3754
2163-3150
DOI:10.1177/0304375419853751