AN EXPLORATORY STUDY OF INFORMATION USE BY NONSURGICAL COSMETIC PROCEDURES CONSUMERS

This exploratory study investigated the amount of information used by consumers when engaging in non-surgical cosmetic procedures. Moreover, the primary purpose of the research is to investigate the linkage between non-surgical cosmetic procedures and the constructs associated with the "self,&q...

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Bibliographic Details
Published in:Journal of business strategies 2018-09, Vol.35 (2), p.76-96
Main Authors: Reisenwitz, Timothy H, Fowler, Jie G
Format: Article
Language:English
Subjects:
Advertising
Aesthetics
Analysis
Attitudes
Baby boomers
Botulinum toxin
Breasts
Cognitive ability
Company marketing practices
Consumer behavior
Consumer behaviour
Consumer research
Consumers
Consumption
Cosmetic surgery
Culture
Empowerment
Institutionalization
Marketing
Personal care industry
Plastic surgery
Self image
Social media
Social networks
Society
Surgery
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Summary:This exploratory study investigated the amount of information used by consumers when engaging in non-surgical cosmetic procedures. Moreover, the primary purpose of the research is to investigate the linkage between non-surgical cosmetic procedures and the constructs associated with the "self," such as attitude toward social media advertising, attitude toward traditional (mass media) advertising, cognitive age, risk aversion, satisfaction, and self-image or self-concept. T-tests of the data yielded significant results for most of the variables. This research will hopefully aid marketers to better focus on important areas of information use by non-surgical cosmetic procedures consumers. These results are discussed, along with managerial implications, limitations and directions for future research.
ISSN:0887-2058
2162-6901