Consumer Perception towards Artificial Intelligence in E-Commerce With Reference to Chennai City, India

In the modern era, people are much closer to technology and peoples mind are expecting new and innovative things which make their works easier and save time. Artificial Intelligence (AI) is one among those technologies which helps almost in all areas of individuals routine life. AI is the simulation...

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Bibliographic Details
Published in:Journal of information technology and economic development 2020-04, Vol.11 (1), p.1-14
Main Authors: Suresh, Anli, Rani, N Jannifer
Format: Article
Language:English
Subjects:
Age groups
Artificial intelligence
Computer simulation
Computers
Consumer attitudes
Customer relationship management
Customer services
Decision making
Decision theory
Electronic commerce
Factor analysis
Game theory
Gender
Hiring
Job openings
Preferences
Product reviews
Questionnaires
Random sampling
Real time
Regression analysis
Research methodology
Retail stores
Sampling methods
Shopping
Software services
Studies
Websites
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Summary:In the modern era, people are much closer to technology and peoples mind are expecting new and innovative things which make their works easier and save time. Artificial Intelligence (AI) is one among those technologies which helps almost in all areas of individuals routine life. AI is the simulation of human intelligence process by machines, especially computer systems. The main aim of the study is to identify the consumer preferences towards the applications of AI in different areas of e-commerce. The research was carried out with 100 respondents and the sampling tools used were Factor analysis and Regression Analysis. The sampling method used for the study is simple random sampling. The concluding observations are that there is no relationship between usage and recompenses factors while there is significant relationship between the techniques factors. The most influencing areas of AI in e-commerce are real time product targeting, voice powered search and virtual personal shoppers.
ISSN:2153-974X
2153-9731